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Inbound Marketing Blog | 602 Creative Studio

Benefits of Focusing on the Hobbies of Social Media Website Users

Posted by 602 Content Team on Jul 17, 2017 2:49:00 PM

One of the most important factors in inbound marketing success is knowing your target audience. Through everything from personal contact to online analytics, you should know your buyer personas’ ages, genders, hobbies, general income level, career types, needs and concerns, and even their favorite social media websites.  It sounds like a lot, but with some research, discovering these factors in general is possible. But let’s start with the benefits of focusing on the hobbies of social media website users, as it’s one of the first steps in knowing how to reach them.

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Topics: Social Media Marketing, Digital Marketing

How to Take Advantage of Regional Keywords

Posted by 602 Content Team on Jul 11, 2017 6:27:02 PM

It can be tough to compete in the complex world of SEO. Many of the most profitable keywords are already dominated by large businesses with huge marketing budgets. However, there are some strategies that you can use to create SEO success, including the all-too-ignored tactic of regional keywords. Wondering what they are and how to take advantage of regional keywords? We’re happy to explain. ...

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Topics: Social Media Marketing

How to Create Intriguing Subject Lines for your Email Campaign

Posted by 602 Content Team on Jun 28, 2017 12:52:00 PM

How many emails land in your inbox every day? Between newsletters, discount offers, invitations, and notifications, you likely receive dozens – if not hundreds – of emails every day. You’re not alone, as the average user, according to Text Request, receives 88 emails per day. If you’re creating an email campaign, this creates a challenge. How can you rise above the clutter and send emails that actually get people’s attention? … You can start with good subject lines. But as we all know, writing the perfect subject line is never easy. If you’re wondering how to create intriguing subject lines for your email campaign, we’d like to help!

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Topics: Email Marketing

Today’s Best Online Analytics Programs

Posted by 602 Content Team on Jun 20, 2017 2:57:00 PM

All your work to keep your website active means very little if you can’t determine if your efforts are working. Luckily, there are ways to discover not only how much activity is occurring on your site, but also who is visiting it. Today’s best online analytics programs can tell you how often people are visiting your site, from where they learned about your site, their approximate ages, their genders and a lot of other information that will be useful in determining your buyer personas and how successful your site really is.

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Topics: Digital Marketing

3 Creative Lead Generation Ideas

Posted by 602 Content Team on Jun 13, 2017 2:21:00 PM

At its most fundamental, inbound marketing is about offering two factors: information and entertainment. In almost all cases, the most successful pieces of inbound content offer some combination of the two. To get attention in a crowded online world, you need to be unique and creative. With that in mind, here are three creative lead generation ideas that you can use to bring more attention to your site. ...

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Topics: Lead Generation

5 Ways to Maintain Relationships with Customers

Posted by 602 Content Team on Jun 5, 2017 8:41:00 AM
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Topics: Lead Generation

4 Ways to Find Prospective Buyers

Posted by 602 Content Team on May 17, 2017 1:04:00 PM
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Topics: Inbound Marketing

3 Best Email Practices for your Inbound Marketing Campaign

Posted by 602 Content Team on May 10, 2017 2:01:00 PM

Essentially, inbound marketing is the practice of creating content that people want and then enticing readers to your site. To attract web visitors, the content needs to be interesting, useful, and engaging. While quality content is the foundation of successful inbound marketing, your content will often need a little help to reach the initial level of attention. In many cases, an email campaign that advertises your content is a good start. … So what are the best email practices for your inbound marketing campaign?

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Topics: Email Marketing

11 Tips for the Best SMB Website Designs

Posted by 602 Content Team on Apr 25, 2017 1:44:00 PM

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Topics: Web Design

The Buyer Journey: Why It's Important

Posted by 602 Content Team on Mar 20, 2017 3:04:00 PM

Every marketer or seller needs to understand the concept of the buyer journey. Why it’s important may seem complex, but it’s actually quite simple. Guiding your potential customers to the final purchase, a buyer’s journey that is meticulously crafted and finely executed will make your site more engaging and can lead to more business for your company.

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Topics: Content Marketing

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