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Inbound Marketing Blog | 602 Creative Studio

Best Practices for Call-to-Action Buttons

Posted by 602 Content Team on Aug 31, 2017 2:38:00 PM

Call-to-action buttons are incredibly important to the overall performance of your inbound marketing content.

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Topics: Digital Marketing

8 Smart Ways to Keep Track of What Your Competitors are Doing

Posted by 602 Content Team on Aug 22, 2017 9:01:00 PM
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Topics: Marketing Strategy

Most Common Lead Generation Questions from CMOs

Posted by 602 Content Team on Aug 16, 2017 2:26:00 PM

Quality lead generation. It’s something all CMOs struggle with. You not only want the most leads, you want the best leads. You want leads that will actually convert into sales. And you want as many as possible. Inbound marketing is one of the most effective, but also misunderstood, lead generation techniques available today. Fortunately, we are here to answer all of your lead generation questions. ...

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Topics: Lead Generation

4 Essential Principles of a Successful Inbound Marketing Campaign

Posted by 602 Content Team on Aug 10, 2017 2:34:00 PM

Inbound marketing takes time, commitment, and a clear strategy. Guided by the right principles, an inbound marketing campaign can lead to better brand awareness and increased revenues. The principles of a successful inbound marketing campaign bring greater chances for long-term growth.

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Topics: Inbound Marketing

6 Tips on How to Generate Business Leads through Inbound Marketing

Posted by 602 Content Team on Aug 4, 2017 2:21:10 PM

Not every lead is created equally. Some ways to generate business leads through inbound marketing have proven successful, but other ways could be more harmful than helpful.

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Topics: Lead Generation

5 Communication and Social Media Habits of Successful Entrepreneurs

Posted by 602 Content Team on Jul 28, 2017 7:59:58 PM

Want to have stellar communication and social media habits? Want to perform online like the most well-known stars of business? Then you need to remember these important communication and social media habits of successful entrepreneurs. ...

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Topics: Business Blogging, Social Media Marketing

Benefits of Focusing on the Hobbies of Social Media Website Users

Posted by 602 Content Team on Jul 17, 2017 2:49:00 PM

One of the most important factors in inbound marketing success is knowing your target audience. Through everything from personal contact to online analytics, you should know your buyer personas’ ages, genders, hobbies, general income level, career types, needs and concerns, and even their favorite social media websites.  It sounds like a lot, but with some research, discovering these factors in general is possible. But let’s start with the benefits of focusing on the hobbies of social media website users, as it’s one of the first steps in knowing how to reach them.

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Topics: Social Media Marketing, Digital Marketing

How to Take Advantage of Regional Keywords

Posted by 602 Content Team on Jul 11, 2017 6:27:02 PM

It can be tough to compete in the complex world of SEO. Many of the most profitable keywords are already dominated by large businesses with huge marketing budgets. However, there are some strategies that you can use to create SEO success, including the all-too-ignored tactic of regional keywords. Wondering what they are and how to take advantage of regional keywords? We’re happy to explain. ...

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Topics: Social Media Marketing

How to Create Intriguing Subject Lines for your Email Campaign

Posted by 602 Content Team on Jun 28, 2017 12:52:00 PM

How many emails land in your inbox every day? Between newsletters, discount offers, invitations, and notifications, you likely receive dozens – if not hundreds – of emails every day. You’re not alone, as the average user, according to Text Request, receives 88 emails per day. If you’re creating an email campaign, this creates a challenge. How can you rise above the clutter and send emails that actually get people’s attention? … You can start with good subject lines. But as we all know, writing the perfect subject line is never easy. If you’re wondering how to create intriguing subject lines for your email campaign, we’d like to help!

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Topics: Email Marketing

Today’s Best Online Analytics Programs

Posted by 602 Content Team on Jun 20, 2017 2:57:00 PM

All your work to keep your website active means very little if you can’t determine if your efforts are working. Luckily, there are ways to discover not only how much activity is occurring on your site, but also who is visiting it. Today’s best online analytics programs can tell you how often people are visiting your site, from where they learned about your site, their approximate ages, their genders and a lot of other information that will be useful in determining your buyer personas and how successful your site really is.

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Topics: Digital Marketing

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